Our mission is twofold — build the premier network of residential water treatment companies in the US and help water entrepreneurs achieve their goals.
And, our vision is to be the 1st choice of every American family that desires clean and safe water in their home.
An in-house Accounting/Finance team to take certain things off your plate that may be a drain to your time (e.g., payroll).
Acquisitions
We provide the capital and transaction experience to help you acquire local competitors and roll up under your brand.
Marketing and Sales
Assistance in managing and optimizing spend to drive increases in leads and awareness.
Technician Hiring
Resources to hire more effectively, including career websites and fully dedicated talent acquisition specialists.
Technology
Proven technologies to make your life easier and further elevate your brand.
Trucks and Equipment
Capital to purchase trucks and other equipment to help you grow.
Accounting and Finance
An in-house Accounting/Finance team to take certain things off your plate that may be a drain to your time (e.g., payroll).
Acquisitions
We provide the capital and transaction experience to help you acquire local competitors and roll up under your brand.
Marketing and Sales
Assistance in managing and optimizing spend to drive increases in leads and awareness.
Technician Hiring
Resources to hire more effectively, including career websites and fully dedicated talent acquisition specialists.
Technology
Proven technologies to make your life easier and further elevate your brand.
Trucks and Equipment
Capital to purchase trucks and other equipment to help you grow.
OUR RESOURCE TEAM
Keith Caldwell
Chief Executive Officer
Chris Byrne
VP, Partnership Development
Grace Kenney
Chief of Staff / VP, People
Sarah Longstreet
VP, Marketing
Sara Cook
Controller
Peter Corbett
Partnership Development Manager
Marcello Mosca
Partnership Accountant
Joseph Alibali
Partnership Development Analyst
Torey Tokarski
VP, Integrations
David Trompke
Regional President
Leanne Watson
VP, Talent Acquisition
Raffi Yessayan
Chief Financial Officer
Cameron Mercier
Staff Accountant
Colin McDermott
Accounting Manager
Rachel Mara
Accounting Manager
Katie Smith
Accounts Payable Manager
Mary Kate Robinson
Accounting Manager
Tyler Orleans
Sr Associate, Marketing Ops
Stephanie Cepero
ServiceTitan Manager
George Gotfredson
Operations Senior Associate
Lars Roelofs
Accounting Manager
Brendan O’Brien
Accounting Manager
Jerri Sternstein
Integration Manager
Aidan Peterson
Senior CRM Manager
Our Board Members
Bryan Pinciaro
Founder and CEO
Youngstown Twin Labs
Dar Watts
President
SEAS Capital Partners
Jon Clark
Former Senior Vice President
Danaher Corp.
Justin Ishbia
Founding Partner
Shore Capital
Mike Munter
Chief Executive Officer
Symphony Care Network
Richard Boos
Partner
Shore Capital
Tim Russell
Chief Operating Officer
TurnPoint Services
Tom Smithburg
Principal
Shore Capital
Backed by Shore Capital, a founder-friendly group of entrepreneurs, and a world-class Board of Directors, including a former WQA President and current or former CEOs, COOs, and CMOs at hundred-million and billion-dollar brands.
